Wholesale E-commerce Platform for Canada’s Top Vape & Smoke Distributor

[Organization]

Jubilee Distributors

[Project Date]

September 1, 2024

[Technology]

Shopify

Next Js

Sanity CMS

[Live Website]

View Website

Custom Shopify Headless Store for Jubilee Distributors

Overview

Jubilee Distributors, one of Canada’s largest wholesale suppliers of vape and smoke products, partnered with 306 Technologies to launch a custom Shopify store. Their previous website, built on WooCommerce, lacked the flexibility, speed, and user experience needed to support their growth. Our goal was to create a platform that’s simple to navigate for customers and easy to manage for the Jubilee team.

Jubilee Distributors organic search results

The Results

The vape and smoke products industry is highly regulated, which means advertising on platforms like Meta and Google Ads isn’t an option. Therefore, a strong focus on organic Google search was essential for success. We prioritized fast page load speeds, targeted keyword optimization, and a site architecture built for search engine visibility.

Since launching the new website, we’ve seen a dramatic and sustained increase in organic traffic. The site now ranks at the top for many vape wholesale-related search queries, highlighting its strong and lasting impact on search visibility and overall organic performance.

A Clean, Structured E-commerce Experience

With the new build, a clear and organized site structure was essential. Visitors can now find products quickly and efficiently, while still having the freedom to browse and discover new items. We focused on creating a layout that’s easy to navigate, with intuitive filtering options that help users narrow down their search without feeling overwhelmed.

A Personalized Experience

The new Jubilee site is built with wholesale customers in mind, making it easy for each store to find products that fit their business. We focused on creating a personalized experience, showing users the most relevant products based on their business type and needs. Custom account features display store-specific pricing and availability, while smart recommendations highlight new arrivals and top sellers that match what each customer is looking for. The result is a shopping experience that’s efficient, intuitive, and tailored to every user.

Effortless Content Management With Sanity CMS

The previous Jubilee site made content updates challenging, often leaving the team stuck with technical issues they couldn’t resolve on their own. Without an internal IT team, even simple changes became a headache. By integrating Sanity CMS, we gave the Jubilee team complete control over their content—making it easy to update products, pages, and promotions without needing to touch the technical side of the site.

Powerful Real-Time Dashboard for Key Insights

Along with the main site and CMS, we built a custom real-time dashboard to help the Jubilee team manage day-to-day operations with ease. The dashboard puts everything in one place—letting the team monitor user activity, track orders, and carts, handle support tickets, and manage users in real time. With instant access to the data that matters most, the Jubilee team can respond quickly to customer needs, streamline internal processes, and deliver best-in-class support every step of the way.